The smartwatch market got a little bit more crowded with the 'Wena Wrist' from Sony. The name is an abbreviation for "Wear Electronics Naturally" and departs from other smartwatches by delivering a more traditional aesthetic and a focus on style.
Interestingly, the smartwatch packs a large chunk of its technological capabilities in its strap. In its small frame, the Wena Wrist stores a tiny electronic money card that allows you to pay by tapping your strap, much like a credit card. A LED light also appears each time your phone receives a notification.
Ironically, the Wena Wrist only works with iPhone devices running iOS. The Wena Wrist boasts a much longer battery life than most smartwatches, with the regular watch face running three years, and the phonograph model running for five years.
Style-Conscious Smartwatches
The Sony 'Wena Wrist' Helps Users "Wear Electronics Naturally"
Trend Themes
1. Traditional Aesthetic Smartwatches - Opportunity for smartwatches that prioritize style and offer a more traditional design.
2. Integrated Payment Smartwatches - Opportunity for smartwatches that can function as electronic payment devices.
3. Extended Battery Life Smartwatches - Opportunity for smartwatches with significantly longer battery life than the current standard.
Industry Implications
1. Fashion and Accessories - Opportunity for fashion brands and accessory companies to create stylish smartwatches.
2. Fintech and Mobile Payment - Opportunity for fintech companies to innovate in the smartwatch payment market.
3. Electronics and Battery Technology - Opportunity for electronics and battery companies to develop smartwatches with extended battery life.