Wells Fargo is helping personal and small business cardholders who have been negatively affected by the COVID-19 pandemic by offering new policies. The financial institute is giving consumers up to three months to defer payments and will waive interest during the period. In addition, any annual fees will also be waived during the time period. These deferments will not affect promotional rate credit cards and cardholders can continue making purchases with the card if the account is in good standing.
Is it worth noting, these programs may not be offered to customers who are already using a COVID-19 relief deferment, customers in a different hardship plan with the same account, customers who have settled a debt with the account and are repaying the balance, or customers with accounts that have been charged-off.
Bank-Backed Financial Initiatives
Wells Fargo is Supporting Customers Amid the COVID-19 Pandemic
Trend Themes
1. Financial Relief Initiatives - Financial institutions can implement policies to offer relief and waive fees for customers impacted by unforeseen events like COVID-19
2. Deferred Payment Options - Providing customers with options to defer payments for a certain period while waiving associated fees can offer relief and maintain customer loyalty
3. Flexible Promotional Programmes - Creating exclusive opportunities for customers in good standing to continue their promotional programs despite deferments can maintain customer satisfaction and loyalty
Industry Implications
1. Financial Services - Financial institutions can implement policies to offer relief and waive fees for customers impacted by unforeseen events like COVID-19
2. Credit Cards - Issuers can offer deferred payment options and waive associated fees to offer relief to customers struggling with financial obligations
3. Small Business Services - Small business lenders can implement loan modification policies to offer immediate relief to businesses hit hard by factors like COVID-19