The brand-new Welcome x 686 is "a capsule more about the feeling of the trick rather than the number of rotations the board goes through." his collaboration stems from the shared values and characteristics of both Welcome Skateboards and 686—from humble DIY roots and independent ownership to distinctive aesthetics and a commitment to nonconformity.
The Welcome x 686 capsule includes a diverse range of items, such as a snow pant, a waterproof hoody, an anorak, crew-neck fleece, balaclava, and a co-branded snowboard. The colorways are crafted by Welcome, while 686 applies fits, innovations, and technologies to the collection. The graphics, a crucial element of the collaboration, are exclusively created by Welcome Founder and Illustrator Jason Ceyala.
The campaign features prominent figures in the world of skateboarding and snowboarding, including skateboarder Nora Vasconcellos and snowboarder Tommy Gesme.
Sleek Freestyle Snowboard Collections
The Welcome x 686 Collection Embraces Quirky Aesthetics
Trend Themes
1. Quirky Aesthetics in Snowboard Collections - A trend in snowboard collections that embraces unconventional design and visual appeal, appealing to consumers looking for unique and standout snowboarding gear.
2. Collaborative Capsules in Action Sports - A trend in the action sports industry where brands from different disciplines, like skateboarding and snowboarding, come together to create limited-edition collections that celebrate shared values and aesthetics.
3. Promoting Nonconformity Through Fashion - A trend in fashion where brands use their collaboration to promote nonconformity, embracing the idea of being different and independent, appealing to consumers seeking clothing that reflects their individuality and anti-establishment values.
Industry Implications
1. Snowboarding Apparel - The snowboarding apparel industry offers potential for disruptive innovation by exploring unconventional designs, unique collaborations, and incorporating distinctive graphics to appeal to fashion-forward and individualistic consumers.
2. Action Sports Gear - The action sports gear industry can find disruptive innovation opportunities by leveraging collaborations between different sports brands and exploring how a combination of aesthetics and functionality can enhance the consumer experience.
3. Alternative Fashion - The alternative fashion industry presents disruptive innovation opportunities by embracing collaborative collections that defy mainstream trends and celebrate nonconformity, giving consumers a way to express their individuality through unique clothing choices.