UK-based fashion retailer FLANNELS has announced the launch of its new Fall/Winter 2022 collection and campaign called 'Welcome to New Luxury.' The new campaign focuses on creating immersive physical spaces and strong visual experiences for FLANNELS shoppers.
In order to create a distinct visual identity for the campaign, FLANNELS teamed up with Crowns & Owls, a design studio known for its work with UK rappers Slowthai and Skepta. In addition to delivering a striking lookbook and unique in-store activations, the 'Welcome to New Luxury' campaign features a captivating 30-second promotional video that serves to highlight some of the retailers' most standout looks.
Creating highly immersive retail experiences has become a new priority for luxury brands, and it is clear that FLANNELS looks to follow suit while still pathing the way for a "New Luxury" aesthetic.
Immersive Luxury Fashion Campaigns
FLANNELS Launches Its 'Welcome to New Luxury' Campaign
Trend Themes
1. Immersive Retail Experiences - FLANNELS' Welcome to New Luxury campaign focuses on creating immersive physical spaces and strong visual experiences, showcasing the trend of highly immersive retail experiences as a new priority for luxury brands.
2. Visual Identity Campaigns - FLANNELS' Welcome to New Luxury campaign worked with Crowns & Owls to create a distinct visual identity, highlighting the trend of brands teaming up with design studios for visual identity campaigns.
3. Promotional Video Marketing - FLANNELS' Welcome to New Luxury campaign features a captivating 30-second promotional video, showcasing the trend of using video marketing to highlight standout looks for retailers.
Industry Implications
1. Luxury Fashion Retail - FLANNELS' Welcome to New Luxury campaign showcases the trend of immersive experiences in luxury fashion retail, providing disruptive innovation opportunities for other luxury fashion retailers to create immersive physical spaces and strong visual experiences.
2. Design Studios - The collaboration between FLANNELS and Crowns & Owls highlights the trend of design studios working with fashion brands for visual identity campaigns, providing disruptive innovation opportunities for other design studios to collaborate with fashion brands.
3. Video Marketing - FLANNELS' Welcome to New Luxury campaign highlights the trend of using video marketing to promote standout looks for retailers, providing disruptive innovation opportunities for other retailers to incorporate video marketing into their promotional campaigns.