In order to leave clients and potential clients with a good impression of their brand and business, the Umpqua Private Bank provides them with welcome gifts.
The kits were designed by the agency 'CO Projects,' which started the process with the goal of having customers of the bank feel at home while also setting the tone for "superior service and consideration." Clients of the bank have sizable assets and so the agency made sure to design the welcome gifts in a way that appears sophisticated and elegant. The gifts are placed in wooden boxes and contain various gifts sourced from local businesses.
These sophisticated welcome gifts leave customers with a positive impression of the bank's abilities while simultaneously supporting and promoting local businesses.
Client-Targeting Welcome Gifts
The Umpqua Bank Provides Its Customers with Welcome Kits
Trend Themes
1. Client-targeting Welcome Gifts - Opportunity for businesses to provide personalized welcome gifts that leave a lasting impression on clients.
2. Local Business Collaboration - Collaboration with local businesses to create customized gift boxes that showcase their products and support the community.
3. Sophisticated Branding - The use of elegant and thoughtful design in welcome gift kits to create a sense of luxury and enhance the brand image.
Industry Implications
1. Banking - Banks can adopt the practice of providing welcome gifts to clients, incorporating local businesses and strengthening customer relationships.
2. Gift and Lifestyle - Opportunity for companies specializing in customized gift boxes to collaborate with businesses in creating personalized welcome kits.
3. Design and Branding - Demand for design agencies to create unique and sophisticated welcome kits that represent a brand's identity and build customer loyalty.