If you're a rock band with an indie-chic edge and a gaggle of adoring, hipster fans, take a marketing tip from Weezer who released the Weezer Snuggie.
This may be the most brilliant piece of cross-promotion ever and it may very well be the best nod to inane novelties in a long, long time. There are two varieties of the Weezer Snuggie to choose from: straight up blue or a bold zebra print. Both will keep your hipster self warm.
Cozy Hipster Blankets
The Weezer Snuggie Keeps People Warm and Cool at the Same Time
Trend Themes
1. Band Merch Snuggies - Musical artists can create branded snuggies as a quirky marketing tool to appeal to their fan base.
2. Hipster Home Goods - Home goods companies can create products that appeal to the hipster demographic, like quirky blankets or other items
3. Novelty Fashion Items - Retailers can offer novelty fashion items that appeal to customers looking for unique or humorous pieces, like a zebra-print snuggie.
Industry Implications
1. Music Merchandise - The music merchandise industry can leverage snuggies and other quirky items to increase sales and appeal to younger demographics.
2. Home Goods - The home goods industry can create products with a unique or quirky design to appeal to younger customers.
3. Apparel Retail - Retailers in the apparel industry can incorporate novelty fashion items to drive sales and appeal to customers looking for unique items.