In an effort to get more elementary school children interested in science, engineering and programming, LEGO is launching the 'WeDo 2.0' robotics kit at CES 2016.
The WeDo 2.0 robotics kit is an updated version of LEGO's original WeDo kit. The set comes with a number of different LEGO bricks, motion and tilt sensors and a Bluetooth Low Energy-based hub. In addition to the toy itself, the kit also comes with WeGo software, which can be used to code different applications that control the robot's hub and sensors. In order to make sure children have access to the program, LEGO is offering a custom curriculum that includes more than 40 hours of lessons. The goal is to use the kit as a fun and creative way to help children develop skills that can translate into future careers in STEM fields.
By capitalizing on a toy that is already popular among elementary school children, the WeDo 2.0 robotics kit provides a creative way to get more children interested in science and technology.
LEGO-Based Robotics Kits
The 'WeDo 2.0' Robotics Kit Debuted at CES 2016
Trend Themes
1. Lego-based Robotics for Education - There is an opportunity to capitalize on the popularity of LEGO to create more comprehensive educational robotics kits.
2. Toy-based Learning - There is a disruptive opportunity to use toys as educational tools to inspire children about STEM subjects.
3. Coding for Children - There is a growing trend of teaching children how to code properly, and LEGO-based robotics kits are introducing this in a fun new way.
Industry Implications
1. Toy Industry - The LEGO-based robotics kits could create new revenue opportunities for the toy industry by creating more toys based on educational concepts.
2. Education Industry - The education sector has an opportunity to explore the creative use of STEM education to be more hands-on and experiential.
3. Technology Industry - LEGO robotics kits have the potential to prepare future generations with applicable tech skills, creating opportunities for the technology industry.