If you are a cyclist who wants to stay seen at night without having to dress like a construction worker, you are going to want to check out We Flashy. We Flashy is a new project from Alex Vessels and Mindy Tchieu that aims to release reflective, yet fashionable clothing.
All of We Flashy's clothes have a modern look and feel and are easily able to be seen by car headlights thanks to their reflective patterns. I am not a cyclist or a night runner, but I can see the wisdom in creating reflective fashion that is actually fashionable. More people wearing reflective clothing means less accidents, which is always a good thing. Check out We Flashy here and be sure to support the brand's Kickstarter project if you like what you see.
Fashionable Reflective Outfits
We Flashy Makes Wearing Safety Clothing Socially Acceptable
Trend Themes
1. Fashionable Reflective Clothing - The trend towards fashionable and stylish reflective clothing is disrupting the traditional market of safety clothing.
2. Night-time Visibility - With more people opting for night-time activities, the trend towards night-time visibility clothing presents opportunities for disruption in the fashion industry.
3. Socially Acceptable Safety Clothing - As safe clothing becomes more stylish, industries such as cycling and running may see disruptive changes in social acceptance of safety clothing.
Industry Implications
1. Fashion Industry - The fashion industry is being disrupted by the trend towards safety clothing that is both fashionable and has night-time visibility.
2. Sports Industry - With growing interest in night-time activities, the sports industry may see opportunities to disrupt the market by offering night-time visibility clothing that is both safe and stylish.
3. Safety Clothing Industry - The trend towards fashionable reflective clothing may disrupt the safety clothing industry by forcing traditional safety clothing manufacturers to adjust their products to meet changing demand.