Modern Milkmaid Runways

The WC Spring 2013 Collection Showcases Quirky

The WC Spring 2013 collection take a fun approach to spring fashion as it draws inspiration from Japanese street style.

The WC line is the brainchild of Chinatsu Wakatusuki, a model who has certainly earner her merit with this inspired collection. She toys with the cutesy style and gives it a witty disposition, taking a cue from what looks to be a hybrid of farm and princess chic.

Garments featured in this collection show off new ways to sport denim as it is featured in the full-bodied skirt tutus, bandeaus and free flowing layers. The collection looks as though it was designed specifically to appeal to the over-the-top, style-savvy urbanite. Dynamic and colorful, the WC Spring 2013 collection showcased at Tokyo Fashion Week will resonate well with the prominent Asian luxury market.
Trend Themes
1. Quirky Fashion - Opportunity for designers to create unique and fun clothing pieces that appeal to style-savvy consumers.
2. Japanese Street Style - Potential for the mainstream adoption of Japanese street fashion trends in the global fashion industry.
3. Hybrid Fashion - Innovation opportunities to merge different fashion styles and create new, exciting looks.
Industry Implications
1. Fashion Design - Fashion designers can explore unconventional and playful designs to cater to the demand for quirky fashion.
2. Luxury Market - Luxury brands can target the prominent Asian luxury market by incorporating dynamic and colorful elements into their collections.
3. Retail Fashion - Retailers can curate and promote Japanese street style clothing to meet the growing demand for unique and trend-setting fashion.

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