The Waze Retro Mode is a new feature arriving on the navigation app with its latest update that enables users to incorporate a touch of the past into their navigational experience.
The new modes include 70s, 80s and 90s options which will transform the interface into a retro-themed environment that's packed with quintessential imagery from the respective decade. The 70s mode will transform the avatar into a flower-covered van with a DJ as the navigator, while the 80s mode features a race car and an aerobics instructor and the 90s mode boasts a two-door SUV with a pop star.
The Waze Retro Mode is arriving in partnership with TuneIn to provide users with access to curated playlists with the respective decades in mind.
Retro-Themed Navigation Apps
Waze Retro Mode Brings the 70s, 80s or 90s to Navigation
Trend Themes
1. Retro-themed Navigation - The incorporation of retro-themed interfaces into navigation apps is an opportunity for businesses to tap into the nostalgia trend and create unique user experiences.
2. Curated Decade Playlists - Providing users with curated playlists that match the retro-themed navigation experience can lead to partnerships and collaborations with music streaming services.
3. Personalized Navigator Avatars - Allowing users to customize their navigator avatar can increase user engagement and satisfaction, leading to potential partnerships with brands for promotional collaborations.
Industry Implications
1. Navigation App - Navigation app companies can leverage the trend of retro-themed interfaces and personalized avatar options to differentiate themselves in a crowded market and attract a wider user base.
2. Music Streaming - Collaborating with navigation apps to provide curated decade playlists can increase brand awareness and user engagement for music streaming services.
3. Advertising - Brands can partner with navigation apps to provide branded navigator avatars and curated decade playlists, creating unique promotional opportunities and increasing brand recognition.