To celebrate the end of winter, Wawa is bringing back its popular 'Free Coffee Fridays' promotion. Available to those who use the Wawa Rewards app, the free coffee promotion builds on the success of the earlier 'Free for All' campaign, which saw more than 10 million rewards distributed to app users.
The Free Coffee Friday promotion is a special offer that those using the Wawa Rewards app can take advantage of throughout the month of March. Users simply have to show their app and they will receive a free coffee of any size on Friday. In addition to earning a free drink each Friday, those using the app can also pay with their mobile, earn Wawa Rewards, find the nearest Wawa location and view nutritional information.
Friday-Celebrating Reward Programs
Wawa is Running a Free Coffee Fridays Promotion Through Its App
Trend Themes
1. Mobile Rewards Programs - Businesses can develop their own mobile rewards programs to increase customer engagement and loyalty.
2. Free Product Promotions - Offering free products through a rewards app can drive foot traffic and create buzz about a business.
3. Digital Payments - Reward apps that allow for mobile payments can streamline transactions and provide a seamless customer experience.
Industry Implications
1. Retail - Retailers can use mobile rewards programs to increase foot traffic, drive sales, and foster brand loyalty.
2. Restaurant - Restaurants can offer free food or discounts through mobile rewards programs to attract more customers and increase sales.
3. Hospitality - Hotels and other hospitality businesses can use mobile rewards programs to personalize the guest experience and incentivize loyalty.