Many consumers lead lifestyles with hectic schedules that don't allow for many spontaneous experiences, so the 'Wavy' app is positioned as a way to change this. The app works by having users pick and choose their preferences, and be provided with suggestions of what to do in a specific area or region. All of the activities are curated by those in the creative, arts and restaurants industries to let users rest assured they are going to find the best possible things to do when looking to have an out of the ordinary experience.
The 'Wavy' app is ideal for helping to pinpoint the best things to do with friends, a date or on your own to explore your own city or a new location you might be visiting.
Spontaneous Adventure Experience Apps
The 'Wavy' App Helps Users Find the Best Local Experiences
Trend Themes
1. Spontaneous Adventure Experience - The rise of apps that suggest spontaneous activities and experiences based on user preferences presents an opportunity for businesses to curate unique and personalized experiences.
2. Curated Local Experiences - The trend towards providing suggestions of curated local experiences, rather than generalized tourist activities, highlights opportunities for local businesses to differentiate themselves and partner with these apps.
3. Preferences-based Recommendations - Identification of user preferences, rather than searching by activity type or location opens up opportunities for businesses to suggest tailored or complementary experiences customers may not have thought of before.
Industry Implications
1. Mobile App Industry - The emergence of new spontaneous adventure experience apps and the opportunity for app developers to create personalized, location-based experiences presents disruptive innovation opportunities for the mobile industry.
2. Creative Industries - Creative industries such as art, music and entertainment have the opportunity to partner with these apps to offer personalized and curated experiences that showcase local culture and foster community engagement.
3. Restaurant Industry - Restaurants have the opportunity to attract new customers by partnering with these apps to provide suggestions of unique dining experiences that match user preferences and can be bundled with local activities.