Sci-fi actors are apparently falling on hard times, as Warwick Davis vandalizes a Waterstones in the video above to promote his new book. The 'Star Wars,' 'Harry Potter' and 'The Chronicles of Narnia' alum took the route of guerrilla vandalism--a curious choice, considering Warwick Davis doesn't exactly have the same first-name recognition of some of his costars.
Watch as Warwick Davis vandalizes a Waterstones above. Is this behavior you'd expect of someone who taught magic to Harry Potter and helped destroy a Death Star?
Novel Guerrilla Marketing
Warwick Davis Vandalizes a Waterstones to Promote His Book
Trend Themes
1. Guerrilla Marketing - Creating unconventional and disruptive marketing campaigns to capture attention and promote products or services.
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Industry Implications
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