Warner Bros. Discovery is a new streaming service that combines the services of both Discovery+ with HBO Max. It is set to launch during the Spring of 2023, which is earlier than expected, which was originally set for the Summer season of next year.
The new streaming service currently has a combined amount of 94.9 million subscribers with a large quantity owed to HBO and HBO Max. Along with this new Warner Bros. Discovery launch, it will also have its own free ad-support streaming TV service. "As the company with the largest TV and film library in the industry... that allows us to distribute our content in multiple ways," states Zaslac. Notably, an official name has yet to be announced and WBD has started to transfer content over.
Combined Streaming Services
HBO Max and Discovery+ Launches the Warner Bros. Discovery
Trend Themes
1. Combined Streaming Services - The trend of combining streaming services is disrupting the traditional TV industry by offering more content under one subscription.
2. Free Ad-supported Streaming - The trend of offering free ad-supported streaming services is disrupting the traditional paid subscription model by offering more accessible content to a wider audience.
3. Content Libraries - The trend of owning and utilizing large content libraries is disrupting the need for licensing agreements and giving companies more control over their content distribution.
Industry Implications
1. Streaming Services - The streaming industry can benefit from combining services to offer more content and attract a wider audience, as well as experimenting with ad-supported models.
2. TV and Film Production - The TV and film production industry can benefit from owning large content libraries and using them to create new streaming services and distribute content in multiple ways.
3. Advertising - The advertising industry can benefit from the shift towards free ad-supported streaming services by exploring new advertising models and reaching a wider audience.