Disney making adult furniture? Say it isn't so. But alas, the beloved children's company is launching an upscale adult furniture collection called 'Walt Disney Signature' with Italian furniture brand Cappellini.
Set to debut at the Milan Design Fair in Italy, the Walt Disney Signature line is meant for adults but doesn't seem to want to lose the childishness of the brand. Examples: the colorfully dotted 'Fish Chair' (which also happens to be made of recycled plastic) and the stools with mouse ears. Such vibrant and colorful pieces could really confuse both parents and kids who are looking for a place to sit!
Mouseketeer Bar Stools
Walt Disney Signature Line Teases Children and Confuses Adults (UPDATE)
Trend Themes
1. Upscale Kids' Brands for Adults - The Walt Disney Signature furniture line demonstrates the opportunity for upscale brands to appeal to adult markets by leveraging the nostalgia of beloved children's brands.
2. Eco-friendly Furniture - The use of recycled plastic in the 'Fish Chair' highlights the growing trend of eco-friendly materials and manufacturing processes in furniture design.
3. Playful Design for Confusion and Delight - The Mouseketeer Bar Stools showcase a trend towards playful and eye-catching design elements that can elicit feelings of both confusion and delight from consumers.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers can explore new opportunities to target adult markets by partnering with beloved children's brands and designing eye-catching, playful furniture pieces.
2. Eco-friendly Manufacturing - Companies in the manufacturing industry can expand their business by incorporating eco-friendly materials and practices into their manufacturing process, as seen in the 'Fish Chair.'
3. Interior Design - Interior designers can take inspiration from playful and eye-catching design elements, such as those found in the Mouseketeer Bar Stools, in order to create unique and memorable spaces for their clients.