Walmart Restored is a new program being launched by the retailer as an option for consumers looking to pick up refurbished and like new products to save some money. The program will have its own dedicated section on the brand's website, and will feature items available in search to encourage shoppers to have a look at what's available. The program will feature products from brands like Samsung, Apple and KitchenAid to offer shoppers a way to access high-quality options for less.
General Manager, Walmart Marketplace Michael Mosser spoke on the Walmart Restored program in a blog post saying, "In a year when customers are looking for ways to save money, like-new refurbished products have become an increasingly popular way to cut down on costs without sacrificing quality."
Refurbished Item Retailer Initiatives
Walmart Restored Offers Refurbished Items for Lower Prices
Trend Themes
1. Refurbished Product Retailing - Opportunity for retailers to create dedicated refurbished products sections on e-commerce sites to cater to the growing interest in cut-price, like-new products by the customers.
2. Sustainable Consumerism - Opportunity for retailers to capitalize on the rising demand for eco-friendly products and offer refurbished options to the customers.
3. Brand Partnerships - Opportunity for retailers to collaborate with high-quality brand partners like Samsung, Apple, etc. to shore up their refurbished products offering.
Industry Implications
1. E-commerce - E-commerce industry players can differentiate themselves from the competition by offering a dedicated section for refurbished products on their platform.
2. Retail - Traditional retail players can adapt and thrive by offering consumers a curated selection of refurbished products alongside new items.
3. Consumer Electronics - Consumer electronics industry players can leverage the growing consciousness of sustainable consumption and partner with retailers to offer refurbished items of high-quality brands.