According to sources, the Walmart+ Program will not only launch to streamline experiences and accommodate customers better, but it will also debut as a rival to the ultra-popular Amazon Prime membership. There is not much confirmed in terms of the concrete structure of the initiative, but it is rumored that the Walmart+ Program will be essentially "a rebrand of [the retailer's] existing Delivery Unlimited service." The megastore has an advantage here as it can offer on-demand grocery delivery anywhere in the United States. The original service costs $98 USD per year.
The Walmart+ Program is reported to have perks "different than those offered by Prime." The initiative is intended to be a long-term rival and in order to succeed, the loyalty program needs to "lead customers to pay for more products and services with better profit margins," according to experts.
Expansive Retailer Reward Programs
The Walmart+ Program is a Paid-Membership Loyalty Initiative
Trend Themes
1. Loyalty Program Rivalry - The Walmart+ Program aims to compete with Amazon Prime and offer unique perks to attract customers.
2. Streamlined Customer Experiences - The Walmart+ Program plans to enhance customer experiences by offering on-demand grocery delivery anywhere in the United States.
3. Increased Profit Margins - To succeed, the Walmart+ Program needs to lead customers to purchase more products and services with better profit margins.
Industry Implications
1. Retail - The Walmart+ Program disrupts the retail industry by providing a competitive alternative to Amazon Prime.
2. E-commerce - The Walmart+ Program challenges the e-commerce industry by offering unique perks and streamlined customer experiences.
3. Delivery Services - The Walmart+ Program disrupts the delivery services industry by providing on-demand grocery delivery anywhere in the United States.