The Walmart 'Black Friday Deals for Days' promotion was originally launched by the brand in 2020 and the brand has brought it back yet again to help offer consumers more time to take advantage of great deals.
The promotion is back this November and will begin every Monday during the month when deals will be launched on Walmart.com for online shoppers to peruse. The brand is also allowing Walmart+ members to enjoy the Early Access benefit, which will entitle them to an early shopping window that takes place seven-hours prior to the official release.
Executive Vice President and Chief Merchandising Officer Charles Redfield spoke on the Walmart 'Black Friday Deals for Days' campaign saying, "Black Friday has evolved over the years from a single day to an entire season and is without a doubt the most anticipated shopping event of the year. Our customers are counting on us more than ever to help them find the season’s best gifts while delivering incredible savings like only Walmart can."
Month-Long Holiday Shopping Promotions
Walmart 'Black Friday Deals for Days' is Back This November
Trend Themes
1. Extended Holiday Shopping Promotions - Brands and online retailers can extend holiday shopping promotions to provide consumers with more time to take advantage of great deals.
2. Early Access Benefits for Members - Companies can offer early access benefits to members to reward customer loyalty and drive sales.
3. Online Shopping Focused Promotions - Brands can focus on online shopping promotions to meet the growing demand of consumers who prefer to shop online.
Industry Implications
1. Retail - Retail companies can benefit from extended holiday shopping promotions and early access benefits to drive sales during the holiday season.
2. E-commerce - E-commerce companies can leverage online shopping focused promotions and early access benefits to reward customer loyalty and increase sales.
3. Technology - Technology companies can develop innovative platforms and tools to better facilitate extended holiday shopping promotions and early access benefits for retailers and customers.