Walk out models were seen in the streets of New Zealand as a fashion show went down with a very different ending than most.
Number One Shoes launched their new autumn range in an exclusive media gathering in Auckland City, but decided to give all the new season sample shoes, that were made for the show, directly to the public at the end with walk out models.
Anyone who was sample size could line up at a designated spot on the main street to get their pair straight off the catwalk.
The walk out models made their finale strut down the runway, then walked straight off and out on to the street to give 50 pairs of shoes away to long line of waiting public.
Runway Model Giveaways
Number One Shoes Displays a Unique New Zealand Fashion Show
Trend Themes
1. Street Runway Shows - Opportunity to disrupt traditional fashion shows by creating interactive and inclusive experiences for the audience.
2. Direct-to-consumer Giveaways - Disruptive innovation potential for brands to engage with consumers and create buzz by giving away products directly after fashion shows.
3. Inclusive Fashion Experiences - Opportunity to disrupt the exclusivity of fashion by involving the public and making fashion more accessible and engaging.
Industry Implications
1. Fashion Retail - Disruptive innovation potential for fashion retailers to create unique events that generate excitement and engagement with their brand.
2. Event Planning - Opportunity for event planners to create memorable and interactive fashion experiences that attract a wide range of participants.
3. Consumer Goods - Potential for consumer goods brands to incorporate experiential marketing tactics like giveaways to drive brand awareness and customer engagement.