The Walerio Araujo Spring/Summer 2011 runway show featured an array of crazy carnival-inspired fashions that I'm sure held the audience's attention all night.
Based on the wild outfits worn in the Walerio Araujo fashion show, the models could easily pass for Cirque de Soleil performers. There were hats in the shape of ice cream cones and swimwear with ruffled shoulders. See images from the collection above.
Implications - GAUDY HAS A NEGATIVE CONNOTATION
Consumers want to make a gaudy fashion statement when they head out for some fun in the sun. This stems from a desire to flaunt the capital flow now that the credit crunch is over. Companies should consider other ostentatious displays of success as potential hits with this demographic.
Ruffled Shoulder Swimwear
The Walerio Araujo Spring/Summer 2010 Collection Makes a Splash
Trend Themes
1. Carnival-inspired Fashion - Designers can incorporate playful and bold elements in their collections to cater to consumers' desire to make a statement through their fashion choices.
2. Ruffled Swimwear - Swimwear designers can experiment with unique and quirky design elements such as ruffled shoulders to create a distinctive product offering.
3. Ostentatious Displays of Wealth - Brands in various industries can create products that feature bold and flashy design elements to appeal to consumers who want to flaunt their success and financial status.
Industry Implications
1. Fashion - Designers in the fashion industry can experiment with carnival-inspired elements and incorporate ruffled swimwear to appeal to consumers looking for unique and playful fashion choices.
2. Swimwear - Swimwear companies can incorporate playful and bold design elements like ruffled shoulders to create a distinctive product offering that appeals to consumers looking for unique and stylish swimwear options.
3. Luxury Goods Retail - Companies in the luxury goods retail industry can create products that feature bold and flashy design elements to appeal to consumers who want to flaunt their success and financial status and are willing to pay a premium for exclusive and glamorous products.