Online ordering platform Waitr has announced that it will be expanding its services to now include florist deliveries. The company already claims to deliver "anything" to consumers, including food, alcohol, CBD products, auto parts, tech gear, apparel, and now, flowers.
The new service has already made its debut in Greenville, South Carolina thanks to the brand's collaboration with software logistics company Burq.
"All of us are excited as we transition to ASAP and deliver more and more from new retail outlets," Grimstad continued. "A great example is the floral industry where retailers tell us their need for additional delivery support. We’re able to utilize our vast driver base to meet the demands of our new partners and customers."
Door-to-Door Florist Deliveries
Waitr Expands Its Services to Include Flower Deliveries
Trend Themes
1. Expanded Delivery Services - Opportunity to provide delivery services for a wider range of products and expand into new markets.
2. On-demand Floral Delivery - Disruptive innovation opportunity to provide on-demand delivery services for floral retailers, improving the customer experience.
3. Logistics Collaboration - Trend of partnerships between logistics companies and online ordering platforms to provide a seamless delivery experience.
Industry Implications
1. Floristry - Opportunity for florists to expand their business by partnering with online platforms to offer delivery services, reaching a wider customer base.
2. Online Ordering Platforms - Opportunity for online ordering platforms to expand their services and increase revenue by partnering with logistics companies to offer diverse delivery options.
3. Logistics and Delivery - Opportunity for logistics and delivery companies to partner with online ordering platforms to capitalize on the trend of diverse delivery options and expand into new markets.