Nike turns to one of its earliest silhouettes to join the D/MS/X sub label for the season by updating the signature Waffle Racer sneaker silhouette. The sub label features the React Vision and the Air Force 1 sneakers as the brand continues to join elements that celebrate the brand's future and the past.
The upper is complete in a split design in terms of both color palette and material. The eyestay and the toe boxes are complete in a smooth orange nubuck material as the quarters are detailed with a gridded green nylon material. The heel counter features green suede to add more contrast and branding details are complete in white at the Swooshes, tongue and heel tab.
Classic Archival Sporty Footwear
Nike Revives the Old School Classic Waffle Racer Sneaker
Trend Themes
1. Archival Footwear Revival - Brands can update and modernize classic sneaker silhouettes to appeal to both new and existing generations of consumers.
2. Nostalgia-inspired Design - By incorporating retro design elements, brands can tap into the sentimental appeal of vintage styles to capture consumer attention.
3. Mix-and-match Materials - Combining different materials and colors on one shoe can create a unique and playful design that stands out in a crowded market.
Industry Implications
1. Sportswear and Athletic Apparel - Sportswear brands can leverage their history and iconic designs to create new products that tap into their heritage and resonate with consumers.
2. Fashion Accessories - By creating unique and attention-grabbing footwear designs, brands can attract consumers looking to make bold fashion statements.
3. Sneaker Culture and Collectibles - Sneaker enthusiasts seek out unique and retro designs, creating a market for limited-edition releases and collectible footwear.