Automaker Volkswagen is launching a campaign in the Netherlands called the VW Fanwagen, which gives participants the chance to win an astoundingly social media-connected car.
With the slogan, "Made by fans, built on likes," the VW Fanwagen campaign asks users to vote (via Facebook likes) on either the Volkswagen's old school Beetle or its T1 campervan. The company will then install social media features into the top-voted car, turning it into the VW Fanwagen, essentially a "Facebook page on wheels," as Popsop describes. Once the car is made, Volkswagen will put up a 'Claim' button on its Facebook page -- the first person to click this button wins the car.
Right now, the Beetle has only 6,000 likes while the T1 has 14,000. Whichever car receives 20,000 likes first will be the model that is constructed.
Social Media-Centered Cars
One Person Will Win the Incredibly Connected VW Fanwagen
Trend Themes
1. Social Media-connected Cars - Disruptive innovation opportunity: Explore the integration of social media features into vehicles to create highly connected and engaging automotive experiences.
2. User-driven Car Customization - Disruptive innovation opportunity: Tap into user preferences and feedback through social media voting to create personalized and fan-inspired car models.
3. Gamified Marketing Campaigns - Disruptive innovation opportunity: Develop interactive and competitive marketing campaigns that leverage social media engagement for brand promotion and customer acquisition.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Revolutionize the automotive industry by combining social media connectivity and traditional car manufacturing to create a new category of digitally enhanced vehicles.
2. Social Media - Disruptive innovation opportunity: Deepen the integration of social media platforms with various industries, such as automotive, to create unique user experiences and drive customer engagement.
3. Advertising - Disruptive innovation opportunity: Rethink traditional advertising strategies by incorporating gamified elements and social media to captivate audiences and create interactive brand experiences.