Much of marketing and branding is about adding a certain sense of perceived value to a product, which is exactly what Vue Luxury Water has done.
Although in most parts of the world people have access to water for free, they will still go ahead and buy a bottle for convenience sake. Vue Luxury Water taps into this desire and goes a step further through branding in a way that makes their bottles look that much better than all the rest. The bottles come in glass, which begins to add to that perceived elevated status, and a minimalist label has been placed on the front. Overall the entire brand looks like something one would sip while eating filet mignon.
Luxurious Aqua Branding
Vue Luxury Water Exudes a High-Quality Look
Trend Themes
1. Luxury Water Branding - Capitalizing on the desire for perceived value by creating a high-end feel to water packaging and branding.
2. Minimalist Labeling - The use of simple yet elegant label design may be applied in other industries to add class to their products.
3. Glass Packaging - Promoting a more sustainable approach to packaging may be a trend to watch out for in the near future.
Industry Implications
1. Beverage Industry - The beverage industry has the opportunity to elevate its branding and packaging to add perceived value to its products.
2. Luxury Goods Industry - Luxury goods can adopt minimalist design practices to give their products a modern look and feel.
3. Sustainability Industry - An increase in demand for eco-friendly and sustainable packaging options may provide an opportunity to explore new materials or packaging designs.