'VR World' is enabling consumers to play with the idea of death this Halloween season through a spooky narrative-driven story line which offers users a chance to experience coming back to life from the dead.
Spanning across three floors, guests are invited to choose from over 55 virtual reality experiences, with genres ranging from sci-fi to documentary-based. More recently, VR World partnered with Portal Experiences to produce 'Flatline Emergency Room,' a seven minute VR experience which enables an individual to relive the near death experience of Gloria Hippie, which occurred in a New Jersey military hospital ward in 1955.
The company describes these story lines as a pivotal transition from "storytelling to story living," which adds an even greater layer of immersion to one's experience.
Near-Death VR Experiences
New York's 'VR World' Allows Users to Come Back from the Digital Dead
Trend Themes
1. Narrative-driven VR Experiences - Businesses can create immersive VR experiences with compelling narratives to enhance user engagement.
2. Sci-fi and Documentary VR Experiences - Offering a diverse range of VR genres, businesses can cater to different interests and preferences of users.
3. Transition From Storytelling to Story Living - Innovative businesses can explore new ways of immersing users in narratives, creating more memorable experiences.
Industry Implications
1. Virtual Reality Entertainment - The virtual reality entertainment industry can leverage narrative-driven experiences to attract and engage consumers.
2. Tourism and Travel - The tourism and travel industry can use VR to provide virtual experiences in different locations and historical events.
3. Healthcare Simulation - In the healthcare industry, VR can be utilized to simulate medical scenarios and enhance training and education.