The Voss Plus bottled water has been launched by the brand as a new functional refreshment option for consumers who are looking to enhance their wellness in a simple manner. The water contains a blend of 74 trace minerals and electrolytes that have been sourced from the seas off the coast of Iceland. The water also features Aquamin in the mix, which is a plant-based multi-mineral complex derived from seaweed that has absorbed trace minerals from seawater to further enhance it's beneficial nature.
Chief Executive Officer of the Americas at Voss Glenn Hartman spoke on the Voss Plus bottled water saying, "We are committed to ensuring that our products are available to those who need it most. With the launch of Voss Plus coinciding at a time when hydration and readily available bottled water is critical, we are honored to debut the product while offering our support to the thousands of doctors, nurses and other first responders working tirelessly each day to fight the pandemic on the frontlines."
Functional Bottled Waters
Voss Plus Contains a Blend of 74 Trace Minerals and Electrolytes
Trend Themes
1. Functional Waters - The trend towards functional bottled waters, such as Voss Plus, containing added vitamins, minerals, and other nutritional ingredients is disrupting the traditional bottled water industry.
2. Trace Minerals and Electrolytes - The added blend of trace minerals and electrolytes in Voss Plus bottled water is part of a larger trend towards enhancing and optimizing hydration through enriched water products.
3. Plant-based Multi-mineral Complexes - The use of plant-based multi-mineral complexes in Voss Plus bottled water, such as Aquamin derived from seaweed, represents a disruptive innovation in the functional beverage industry that combines natural ingredients and nutritional value.
Industry Implications
1. Beverage - The functional bottled water trend represents a disruptive innovation opportunity for the beverage industry to develop and market new products that cater to consumers' desire for healthier, functional beverages.
2. Natural Health - The trend towards functional bottled waters with enriched ingredients, such as Voss Plus, appeals to consumers' growing interest in natural health products and represents an opportunity for the industry to develop and market more natural and sustainable products.
3. Emergency Supplies - The launch of Voss Plus coinciding with the COVID-19 pandemic highlights the importance of readily available and functional hydration sources for emergency and crisis situations, providing an opportunity for the industry to prioritize producing and distributing essential products to those in need.