Volvo's car safety ad appeals to young families through a relatable ad with a heart-stopping twist. The ad follows a young couple as they raise a pair of twins. Through trial-and-error, the exhausted parents learn how to keep their children safe. From sticking tennis balls to sharp table edges to installing baby gates after a near-fall, the ad serves as a montage of relatable parenting moments.
Set to a fast-paced song, the ad takes a shocking turn when the parents load up the car and pull out of the drive way. Using Volvo's security features, the car stops on its own, detecting something behind it. A speeding truck then passes, narrowly missing the vehicle. The ad closes with the tagline "a car that looks after you like you look after others."
Parenting Safety Car Ads
Volvo's Car Safety Ad Appeals to Young Families
Trend Themes
1. Car Safety Features - Opportunity for car manufacturers to innovate and develop advanced safety features that can detect and prevent accidents.
2. Relatable Parenting Moments - Opportunity for advertisers to create ads that connect with young families through relatable parenting experiences.
3. Emotional Advertising Campaigns - Opportunity for brands to create impactful ads that evoke emotions and resonate with the target audience.
Industry Implications
1. Automotive Industry - Opportunity for car manufacturers to incorporate advanced safety features and attract safety-conscious consumers.
2. Advertising Industry - Opportunity for advertisers to create engaging campaigns that tap into the emotions and experiences of young families.
3. Child Products Industry - Opportunity for companies in the child products industry to align their products with safety and promote them to concerned parents.