In celebration of its new range of trucks, Volvo has unveiled a new fashion collection of more than a hundred pieces of merchandise. The items are divided into two collections: The FH16 Collection and The Volvo Trucks Collection.
Available soon at Volvo Truck Dealers and via the Volvo Truck Nation internet port, the collection features leather jackets, footwear, watches, bags, toys, and more fashion and lifestyle items. The pattern, colour and material of the items is inspired directly by the trucks. For example, the pockets of some of the clothes are shaped like Volvo truck headlamps, and the bag handles are made using the Volvo steering wheel leather.
“We wanted to do something that was entirely unique in the industry,†explained Magnus Koeck, brand manager at Volvo Trucks. “Instead of putting our logo on standard products, we and our truck designers have worked closely together with well-established fashion designers. We've worked for a year to create our very own product range from the ground up.â€
Automobile Fashion
Volvo Truck Collections
Trend Themes
1. Fashion Merchandise Collections - There is an emerging trend of businesses launching fashion merchandise collections inspired by their products, offering unique promotional opportunities.
2. Product-centric Collaborations - Collaborations between well-established fashion designers and product-based brands are becoming more popular, leading to innovative and unique product ranges.
3. Brand Promotion Through Unique Merchandise - Brands are exploring innovative ways to promote their products by creating fashion and lifestyle merchandise that reflects the design and features of their products.
Industry Implications
1. Truck Manufacturing - Truck manufacturers can explore partnerships with fashion designers to create merchandise collections that celebrate their new truck ranges.
2. Fashion and Lifestyle - Fashion and lifestyle brands can collaborate with product-based companies to design merchandise collections that offer a unique and innovative appeal to their target audience.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses develop and promote their own fashion merchandise collections, which can serve as a disruptive and memorable marketing strategy.