Good news out of Germany: Volkswagen has announced that the ridiculously fuel-efficient XL1 will go into production. For those of you who don't know, the Volkswagen XL1 is a two-seat concept car with a 1-liter hybrid engine that can get a astounding 261 miles per gallon.
Production on the Volkswagen XL1 is set to begin sometime in 2013, with only 100 being created. Seeing as how oil is a nonrenewable resource, I would say odds are that the Volkswagen XL1 will be a huge hit, especially in America where people love to complain (myself included) about high gas prices and where hybrid cars like the Prius and Volt are growing in popularity.
261-MPG Coupes (UPDATE)
The Ridiculously Fuel-Efficient Volkswagen XL1 is Headed into Production
Trend Themes
1. Fuel Efficiency - Auto manufacturers can focus on developing more fuel-efficient vehicles with hybrid technologies to meet rising fuel economy standards.
2. Sustainability - There is opportunity for auto manufacturers to promote the sustainability and environmental benefits of producing fuel-efficient vehicles like the Volkswagen XL1.
3. Limited Production - By creating limited edition, in-demand vehicles like the Volkswagen XL1, auto manufacturers can create buzz and exclusivity for their brand.
Industry Implications
1. Automotive Manufacturing - Auto manufacturers like Volkswagen can increase market share and brand value by producing more fuel-efficient vehicles and promoting sustainability.
2. Alternative Energy - The rise of fuel-efficient hybrid vehicles represents opportunities for companies in alternative energy to develop and provide components for these cars.
3. Consumer Goods - Demand for fuel-efficient vehicles like the Volkswagen XL1 represents opportunities for retailers to supply and market sustainable automotive products.