The Volkswagen T-Roc Cabriolet is a new convertible vehicle from the automotive brand that aims to offer drivers with an alternative option that's unlike anything else on the market. The vehicle boasts a convertible design that will allow drivers and passengers alike to enjoy fresh air while cruising in rural or urban locations. The crossover-like design of the vehicle is far different from the design of conventional convertibles that are often characterized by their compact, sporty aesthetic.
The Volkswagen T-Roc Cabriolet is set to launch in 2020 and is expected to have a price point in the UK that's under £30,000. The vehicle builds on the popularity of crossover models and the need for a new kind of convertible to reinvigorate interest in the automotive design style.
Convertible Crossover Vehicles
The Volkswagen T-Roc Cabriolet will Launch in 2020
Trend Themes
1. Convertible Crossover Vehicles - Disruptive innovation opportunity: Explore the possibilities of combining the functionality of a crossover with the open-air experience of a convertible.
2. Alternative Convertible Options - Disruptive innovation opportunity: Create unique convertible designs that offer a fresh experience for drivers and passengers.
3. Reinvigorating the Convertible Market - Disruptive innovation opportunity: Develop convertible models that appeal to a wider audience and generate renewed interest in the automotive design style.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Transform the traditional automotive industry by introducing innovative convertible crossover vehicles.
2. Design - Disruptive innovation opportunity: Reimagine convertible design concepts to create unique and appealing experiences for consumers.
3. Tourism/leisure - Disruptive innovation opportunity: Cater to the needs of travelers by offering convertible crossover vehicles that provide an enjoyable open-air driving experience in both urban and rural locations.