The Volkswagen Side Assist campaign shows that sometimes a driver can feel like the road is pulling up the blinds when it comes to their safety. In this case, however, a driver and motorcyclist are riding completely in the dark as the road has covered them and their car entirely. That doesn't have to be the case with Side Assist.
Conceived and executed by AlmapBBDO, an ad agency based in São Paulo, Brasil, the Volkswagen Side Assist campaign reads simply, 'See what is hidden.' Promoting safe driving, the ad campaign was art directed by Suzana Taleb Haddad with creative direction by Marcos Medeiros, Andre Kassu and Renato Simões. It was creatively shot by photographer Marcus Hausser.
Road-Covered Vehicle Ads
The Volkswagen Side Assist Campaign Shows What is Hidden
Trend Themes
1. Vehicle Safety Campaigns - Opportunities exist for ad agencies to conceive and execute creative vehicle safety campaigns.
2. Driver Assistance Technology - The Volkswagen Side Assist campaign highlights the potential of driver assistance technology to improve safety on the road.
3. Creative Automotive Advertising - There is a demand for creative automotive ads that highlight the importance of safety and showcase innovative technologies.
Industry Implications
1. Advertising - Ad agencies have the opportunity to work with automotive companies to design impactful safety campaigns that capture the attention of consumers.
2. Automotive Technology - The use of advanced technologies, such as driver assistance, to improve safety is becoming more critical in the automotive industry.
3. Automotive Manufacturing - Innovative and safe technologies, such as Volkswagen's Side Assist, can differentiate automotive manufacturers and provide a competitive advantage in the industry.