The Volkswagen Last Wishes ad pays tribute to an iconic car: the Kombi. Otherwise known as a VW Bus, the car has not been in production for years, so Volkswagen allows the little auto to pay tribute to all those who have been part of its life along the way.
While it sounds absurd that a car commercial could induce tears, Volkswagen has achieved this effect. The personified car discusses all of its amazing passengers over its lifetime, such as a couple who took it on a worldwide trip, or a man who drove it down to the World Cup multiple times. At the end of the commercial, the car also goes to see the son of its creator, Ben Pon's child.
Since this car has such deep emotional connections with many people, Volkswagen gets away with realistically portraying the Kombi as a real person.
Iconic Car Tribute Ads
The Volkswagen Last Wishes Ad Allows the Kombi to Take its Final Rounds
Trend Themes
1. Iconic Car Tributes - Brands can pay tribute to beloved, iconic cars to evoke nostalgia in their audience and create emotional connections with their brand.
2. Personifying Products - Brands can use storytelling techniques to personify their products and create deeper emotional connections with their audience.
3. Nostalgia Marketing - Brands can use nostalgia to tap into their audience's emotions and create a sense of familiarity and comfort with their brand.
Industry Implications
1. Automotive - The automotive industry can use iconic car tributes and nostalgia marketing to create emotional connections with their audience and showcase the heritage and legacy of their brand.
2. Advertising - The advertising industry can use storytelling techniques and nostalgia marketing to create emotional connections with their audience, which can lead to increased brand loyalty and customer engagement.
3. Marketing - The marketing industry can utilize nostalgia marketing to tap into their audience's emotions and create a sense of familiarity and comfort with their brand, leading to increased brand loyalty and customer engagement.