The Volkswagen Globe commercial is a smart television spot that links the brand to the world. It starts off with a deflated globe that inflates throughout the commercial. The commercial tells viewers that "by checking our tire pressure regularly, we could save 24 million liters of gasoline a day. Isn't it amazing what a little air can do?" The commercial promotes Volkswagen as a caring company that wants better things for the world.
The reason the Volkswagen Globe commercial is smart is because of the way it uses a play on words with the phrase "what a little air can do." They are speaking of air in a person's tires as well as the air that we breathe. The clever commercial was created by the advertising agency Red Urban in Canada.
Gas-Saving Advertisements
The Volkswagen Globe Commercial Wants to Save the World & Save You Money
Trend Themes
1. Eco-friendly Advertising - A trend of advertisements promoting eco-friendly practices and products.
2. Sustainability Messaging - A trend of commercials and ads emphasizing sustainability and environmental responsibility.
3. Clever Marketing Campaigns - A trend of creative and witty marketing campaigns that capture attention and deliver a message.
Industry Implications
1. Automotive - The automotive industry can explore sustainable marketing strategies to promote fuel efficiency and eco-consciousness.
2. Advertising - The advertising industry can leverage clever messaging and eco-friendly advertising to engage and attract environmentally-conscious consumers.
3. Environmental Services - Environmental service companies can partner with brands to develop and implement sustainability-focused marketing campaigns.