In order to visualize how best a particular shade of color would look on a car in development, technicians on the Volkswagen design team rely on mobile augmented reality technology. Developed in collaboration between Volkswagen and Metaio, the MARTA (Mobile Augmented Reality Technical Assistance) system was first used to design the XL1 concept car.
The MARTA system functions with a tablet, on which technicians can visualize a variety of design options, such as how a certain shade would appear on a car. When the tablet is held up the vehicle prototype, the system superimposes virtual information over the image of reality. The program is also used by technicians to better visualize auto parts during the protoyping process and how well they will fit inside the vehicle.
AR Vehicle Design Apps
The Volkswagen Design Team Uses Mobile AR Technology
Trend Themes
1. Mobile AR Design Tools - Use of mobile AR technology in vehicle design for color visualization and part layout.
2. Virtual Prototyping - Visualizing designs in augmented reality can greatly aid in the prototyping process.
3. AR Integration for Improved Prototyping - Augmented reality technology can be integrated with vehicle prototypes to help technicians better visualize designs and parts.
Industry Implications
1. Automotive Industry - AR technology can be applied for vehicle design and prototyping in the automotive industry.
2. Design Industry - Mobile AR design tools can be used in various industries to visualize design options.
3. Technology Industry - Technological innovation in the form of AR integration for vehicle design can be leveraged by the technology industry.