The Volkswagen California campaign shows people that the whole world can be their backyard, as paraphrased from their tag line. A spacious campervan that can be parked wherever it is legally allowed to, people will never have to feel trapped by specific land lots ever again if they so desired. Whether they camp in forests, fields or by a big blue lake, they can enjoy all the world has to offer them.
Conceived and executed by MADS, an ad agency based in Moscow, Russia, the Volkswagen California campaign was art directed by Aleksey Pushkarev with creative direction by Arina Avdeeva and Denis Eliseev. The copy, which was written by Katrin Ganina, is complemented by picturesque scenes and typical backyard scenarios such as lawn-mowing and gardening.
Vast Backyard Campervan Ads
The Volkswagen California Campaign Gives People the World
Trend Themes
1. Backyard Campervan Adventure - Opportunity for outdoor gear and camper van rental companies to offer packages that cater to the trend of adventure seekers wanting to explore the world from the comfort of their own campervans.
2. Digital Nomad Lifestyle - Opportunity for remote work companies to capitalize on the trend of people working from their campervans while on a scenic adventure.
3. Eco-friendly Camper Vans - Opportunity for camper van manufacturers to create eco-friendly campervans with solar panels and composting toilets to cater to the growing trend of sustainable living and responsible tourism.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can tap into this new trend by offering tailored tours or local itineraries that focus on campervan exploration
2. Automotive - The automotive industry can capitalize on the growing demand for sustainable and versatile camper vans that cater to the needs of adventure seekers
3. Advertising and Marketing - The advertising and marketing industry can tap into this trend by creating targeted marketing campaigns specifically catered towards campervan enthusiasts and outdoor adventure seekers.