Voir Haircare is a Canadian-based brand that focuses on mindful ingredients, as well as innovative and artistic design.
In time for the holiday season, Voir's 'Holiday Hair Heroes: Studio Set' was launched. The set includes four different products, which include the 'Rhythm of the Rain: Hair Masque & Scalp Detox,' 'A Walk in the Sun: Luxury Hair Oil,' 'She’s Like the Wind: Invisible Dry Shampoo & Conditioner,' and 'Secrets in the Snow: Soft Styling Foam.' The products come packaged in a modern-looking box, with minimal branding and beautiful pastel designs decorating it.
The four products are all formulated without the use of parabens, sulphates, phthalates, silicones, mineral oils, and artificial colors. This allows them to deeply nourish the hair and increase its strength, shine, and overall health. Each is also suitable for all different hair types, making the set great for anyone who is looking to add a more luxurious touch to their haircare routine.
'Holiday Heroes: Studio Set' is available online and from participating retailers for $94 CAD, with the selection of products boasting a value of $134.
Premium Natural Haircare Sets
Voir Haircare's Studio Set Makes for a Great Holiday Gift
Trend Themes
1. Mindful Ingredients in Haircare - Opportunity for haircare brands to focus on using natural and sustainable ingredients in their products, catering to the growing demand for mindful consumer choices.
2. Minimalist Packaging in Beauty - Beauty brands can capitalize on the trend of minimalist packaging designs, offering sleek and modern packaging that appeals to consumers looking for a clean and aesthetic look.
3. Luxurious Haircare Sets for Gifting - A potential disruptive innovation opportunity for haircare brands to create premium gift sets, providing customers with a curated selection of products for a luxurious gifting experience.
Industry Implications
1. Haircare - The haircare industry can leverage the trend of using mindful ingredients and natural formulations to develop new product lines that cater to eco-conscious consumers.
2. Beauty Packaging - Opportunity for the beauty packaging industry to create sleek and minimalist designs that appeal to brands aiming for a clean and modern aesthetic.
3. Gift and Gourmet Retail - The gift and gourmet retail industry can tap into the demand for luxurious haircare sets by offering curated sets that provide customers with a high-end gifting option.