For the January 2017 Vogue spread, Kendall Jenner, Tyler, The Creator and other members of Odd Future, were the focus of photographer Mario Testino's candid imagery.
The socialite and model was adorned in a wardrobe of designer wear, with names like Ralph Lauren, Versace, Marc Jacobs, Riccardo Tisci, OFF-WHITE and Givenchy in the mix. Tyler, The Creator and Odd Future sported Golf Wang apparel, helping the images to jump out.
Kendall Jenner modeled some of the offerings from the Californian rapper's label as well, generating a cohesively vibrant aesthetic. With the group posing on vintage cars, skateboarding and running around the sunny city, the Vogue spread has a chaotic element that commands its viewer's attention.
Playful Rap Group Editorials
This Vogue Spread Features Kendall Jenner, Tyler, The Creator & More
Trend Themes
1. Candid Imagery - The use of candid and unposed imagery in fashion spreads offers an authentic and relatable aesthetic, disrupting traditional posed photography.
2. Mixing Designer and Streetwear - Blending high-end designer wear with streetwear creates a unique and eclectic style, opening up new possibilities for fashion collaborations and partnerships.
3. Chaotic Aesthetic - Embracing chaos and capturing spontaneous moments in fashion editorials adds an element of energy and excitement that resonates with viewers, inspiring innovative storytelling and branding opportunities.
Industry Implications
1. Fashion Photography - The use of candid and unposed imagery in fashion spreads presents a disruptive innovation opportunity for photographers to capture more authentic moments and shift away from traditional posed photography.
2. Fashion and Streetwear - The trend of mixing designer and streetwear creates a disruptive innovation opportunity for fashion brands to tap into new consumer segments and explore collaborations between luxury and urban fashion.
3. Fashion Editorial and Advertising - Embracing a chaotic aesthetic in fashion editorials and advertising campaigns offers a disruptive innovation opportunity to create bold, attention-grabbing visuals that break away from traditional, overly polished imagery.