Supermodel Freja Beha Erichsen plays a bronzed beach goddess for Sun Proof Summer in Vogue Nippon July 2011. The sunny beach photo shoot features Erichsen relaxing in swimwear from the likes of Salvatore Ferragamo and Lanvin for the camera of photographer Alasdair McLellan.
The other creatives whose talents helped shape Sun Proof Summer include makeup artist Jeanine Lobell, hair stylist Laurent Philippon and fashion editor George Cortina. Freja Beha Erichsen's slicked-back hair and barely there makeup give her a natural aesthetic that will appeal to beach babes everywhere, while the classic one-piece swimsuits she wears are classic yet contemporary.
Sun Proof Summer in Vogue Nippon July 2011 is the sort of editorial that's right on time for the season of sunbathing at the beach.
Sunbathing Photo Shoots
Sun Proof Summer in Vogue Nippon July 2011 Stars Freja Beha Erichsen
Trend Themes
1. Bronzed Beach Goddesses - Disruptive innovation opportunities could include developing sun care products specifically designed to enhance a bronzed look, as well as creating swimwear lines that cater to the desire for a natural beach aesthetic.
2. Classic Yet Contemporary Swimwear - Business professionals in the fashion industry could explore opportunities to create swimwear lines that combine timeless elegance with modern design, appealing to fashion-conscious beachgoers.
3. Seasonal Sunbathing Trends - Entrepreneurs could capitalize on the seasonal demand for sunbathing by creating innovative services, such as mobile beach tanning stations or curated sunbathing experiences for travelers.
Industry Implications
1. Beauty and Skincare - This industry could explore disruptive innovations in sun care products that enhance a bronzed look while providing effective sun protection.
2. Fashion - There is an opportunity for fashion brands to create swimwear lines that offer a combination of classic styles and contemporary designs, catering to the needs of fashion-conscious beachgoers.
3. Hospitality and Tourism - Entrepreneurs in this industry could develop innovative beach-related services, such as mobile tanning stations or curated sunbathing experiences for travelers seeking unique and memorable experiences.