Sporting unconventional eye and lip hues, model Shu-Pei shows readers how to work eye-popping electric colors for Vogue makeup, which is featured in the May 2010 issue of Vogue China.
Photographed by Liz Collins in London, Shu-Pei has multiple looks with bleached out brows that are obscured by the vibrant and all-encompassing eye shadows she wears. The models also sport various hues of blue, silver and pale pink nail polish as well as neutral, pink, red and yellow lips. It seems, at least in China, that Vogue makeup believes colour is in.
Blue Brow Editorials
Model Shu-Pei Gets Colorful for Chinese Vogue Makeup
Trend Themes
1. Vibrant Makeup - Opportunity for makeup brands to innovate and offer more electric color options
2. Bleached Brows - Disruptive innovation opportunity for brow care products to offer more options and highlight the use of bold eye makeup
3. Colorful Nail Polish - Trend towards unique nail colors creating opportunities for nail polish brands to offer more varied shades
Industry Implications
1. Makeup - The bold and vibrant looks can create opportunities for makeup brands to innovate and offer more colorful options
2. Brow Care - The use of bleached out eyebrows can create disruptive innovation opportunities for brow care products that offer unique styling options
3. Nail Polish - Bold and varied nail colors can create opportunities for nail polish brands to offer more unique options