Vogue Korea April 2010 has captured the spirit of spring in an editorial called 'Will you Date Me?,' which is taken in a field of blossoming white flowers. Models Han Hye-jin & Kim Won-kyoung showed off their sporty sides as they posed with old school sports equipment.
With a theme harking back to the '50s, the two models wore clothes that resembled that time era but with a modern twist. For instance, the models wore puffy skirts that could be mistaken for your grandma’s, but they were paired up with preppy school blazers for a more contemporary look.
Romantic Sport Fashion
Vogue Korea April 2010 Takes it Back to the '50s
Trend Themes
1. Retro Sport Fashion - Disruptive innovation opportunity in the fashion industry to modernize retro athletic wear for a new generation.
2. Old School Sports Equipment - Disruptive innovation opportunity in the sports equipment industry to create modern versions of classic sports gear.
3. Vintage-inspired Photography - Disruptive innovation opportunity in the photography industry to integrate vintage elements into modern editorial shoots.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion designers to explore retro and sporty themes to attract the modern consumer.
2. Sports Equipment - Disruptive innovation opportunity for sports equipment companies to modernize classic sports gear without sacrificing retro charm.
3. Photography - Disruptive innovation opportunity for photographers to incorporate vintage elements into modern photo shoots for a unique look.