Model Liya Kebede portrays a cool girl about town in this Vogue Italia January 2014 issue. Not only was she captured with photographer Yelena Yemchuk’s lens, she was interviewed about her various career ventures, which range from model to designer and even Goodwill Ambassador.
The Vogue Italia January 2014 shoot shows Kebede hanging around, something I doubt she has much time for in real life. She is in multiple places, inside a diner, curled up in bed and out walking around. Lots of snakeskin and other interesting coats are involved. Her short, rumpled hair and heavy blue eye shadow give the shoot a kind of 90s feeling. Not to mention some of the outfits are totally reminiscent of the 90s whole grungy glam aesthetic, especially in the pink striped sleeveless top paired with a leopard mini skirt.
90s City Girl Editorials
Yelena Yemchuk Captured Liya Kebede for Vogue Italia January 2014
Trend Themes
1. 90s Fashion Revival - Opportunity for fashion companies to tap into the nostalgia for the grungy glam aesthetic of the 1990s, using bold prints, oversized clothing and statement accessories to recreate the cool girl vibe of the decade.
2. Multi-talented Personality Branding - Opportunity for individuals to showcase their range of skills and entrepreneurship by branding themselves beyond a singular career path, as exemplified by Liya Kebede's career as a model, designer, and Goodwill Ambassador.
3. Editorial Realism - Opportunity for fashion editorials to showcase a more genuine image by portraying their models in relatable settings, rather than traditional glamourous settings like red carpets or exotic locations.
Industry Implications
1. Fashion and Apparel Industry - As the 90s fashion revival continues to gain popularity, fashion brands can tap into this trend by releasing collections featuring bold prints and oversized clothing.
2. Personal Branding Industry - As individuals continue to focus on their personal brand, there is an opportunity for personal branding companies to help individuals cultivate a multi-faceted brand that showcases their skills and talents.
3. Fashion Photography Industry - As editorial realism becomes more popular, there is an opportunity for fashion photographers to capture models in everyday situations, providing a more relatable image in fashion editorials.