The Vogue Italia 'Behind the Scenes' editorial is sizzling hot and sensually sweaty, which is just what those living on the Northern Hemisphere is looking forward to after the extra long winter they've experienced this year. Vibrant, sporty and all kinds of sexy, the looks may be casual on paper, but in person they are also extremely chic.
Shot on location against equally colorful walls by photographer Greg Kadel, the Vogue Italia 'Behind the Scenes' editorial appears in the March 2014 issue of the magazine. It stars model Mirte Mass. The brunette beauty was outfitted by stylist Enrica Ponzellini, who pulled a range of bodysuits and paired them with brightly hued sweaters, short shorts and fierce sunglasses.
Sweatily Sporty Editorials
The Vogue Italia 'Behind the Scenes' Photoshoot Stars Mirte Mass
Trend Themes
1. Sporty Fashion - Opportunity for brands to design sporty and chic clothing that combines comfort and style.
2. Colorful Wall Backgrounds - Demand for vibrant and visually appealing photoshoot locations that enhance the overall aesthetics of fashion editorials.
3. Sweat-inspired Aesthetics - Emerging trend of incorporating sweat and physical activity-inspired elements in fashion photography, promoting a more realistic and relatable image of beauty.
Industry Implications
1. Fashion - Fashion brands can explore incorporating sporty designs and colorful aesthetic elements in their collections to cater to the demand.
2. Photography - Opportunity for photographers to experiment with unique and visually striking backgrounds to enhance their fashion shoots.
3. Cosmetics - Opportunity for cosmetics brands to promote a natural and healthy image of beauty by incorporating sweat-inspired aesthetics in their marketing campaigns.