The Vogue Instagram account has introduced a new interactive feature that will really resonate with their readers. For those who have looked longingly at an item in an Instagram image, not knowing where to get it, Vogue Instagram makes their dreams come true. It bridges the gap between consumer and fashion images by emailing shopping links for liked items.
Created in collaboration with LiketoKnow:IT, a branch of the affiliate sales platform RewardStyle, the Vogue Instagram account is the next natural step for online and mobile shopping. As Psfk notes, "Because of the app’s rapidly growing popularity and the necessity of mobile convenience, the combination could bring the fashion brand to a new level of online and mobile presence." A person simply needs to sign up to LiketoKnow:IT to shop Vogue Instagram.
Shoppable Instagram Accounts
Vogue Instagram Sends Followers Links to Purchase Liked Items
Trend Themes
1. Interactive Shoppable Instagram - Creating interactive shoppable experiences on Instagram to bridge the gap between consumers and fashion images.
2. Affiliate Sales and Fashion - Partnering with affiliate sales platforms like RewardStyle to add convenience and revenue streams to online fashion content.
3. Mobile Commerce Expansion - Expanding mobile commerce capabilities through partnerships with social media platforms like Instagram to drive brand engagement and sales.
Industry Implications
1. Retail - Retailers can take advantage of shoppable Instagram trends to improve customer engagement, convenience and conversions.
2. E-commerce - E-commerce businesses can explore the power of affiliate marketing and social media integrations to boost their sales and reach.
3. Marketing - Marketing agencies can leverage social media and e-commerce trends to develop innovative strategies for their clients to drive sales and engagement.