Forgoing models for something a little more natural, the Vogue Germany 'Weltoffen' editorial embraces plant life, crystal rocks and even the odd pineapple to accentuate the must-have accessories for the upcoming spring season. Raw and candid in the vein of a Terry Richardson photoshoot, the images show off the wares in a unique yet flattering light.
The Vogue Germany 'Weltoffen' editorial was shot by Parisian photographer Joan Braun, who is known for her minimal photographic identity. Styled by Claudia Beran and Lynn Schmidt, the photoshoot brings attention to four soon-to-be coveted luxury products: a Dolce & Gabbana straw tote, Givenchy minaudière, Roger Vivier box clutch and Fendi pumps. It is set to appear in the March 2013 issue of the magazine.
Organic Still Life Editorials
The Vogue Germany 'Weltoffen' Photoshoot Showcases Bags and Plants
Trend Themes
1. Natural Accessories Photoshoot - Opportunity to shift away from traditional model shoots to showcase accessories with plants and other natural elements.
2. Raw Aesthetic Images - Increasing demand for candid and raw images in the fashion industry for better engagement with customers.
3. Minimalistic Photography - Opportunity for photographers with a minimalistic identity to showcase their talent for luxury brand promotions.
Industry Implications
1. Luxury Fashion - Potential for luxury fashion brands to create unique and natural campaigns to attract customers and differentiate themselves from the competition.
2. Photography - Opportunity for photographers to develop a unique and minimalistic style to create campaigns for luxury fashion brands.
3. Advertising - Opportunity for advertising agencies to create more candid and raw campaigns for luxury fashion brands to better engage with customers.