The Vogue China 'We Go Together' editorial channels scenes from the 1950s. As though inspired by the movie 'Grease,' Olivia Newton-John's dual personality character is represented by two models, Wang Xiao and Lily Zhi, while John Travolta's Danny Zuko has been taken on by lucky male model Zhao Lei. The photo shoot portrays an interesting love triangle that sees Zhi juggling the goody two-shoes and wild child.
Shot by New York-based photographer Lincoln Pilcher for the March 2012 issue, the Vogue China We Go Together editorial features some very faithful renditions of 50s fashion. From cat-eye glasses to a-line skirts and leather biker jackets, stylist Morgan Pilcher managed to capture the era beautifully. She clad the Chinese models in pieces from such labels as Alexander Wang, Dolce & Gabbana, Marc Jacobs and Calvin Klein.
Retro Trio Editorials
The Vogue China 'We Go Together' Shoot Focuses on a Love Triangle
Trend Themes
1. Retro Fashion - There is a disruptive innovation opportunity for fashion retailers to produce and market vintage-inspired clothing.
2. Dual Personalities - There is a disruptive innovation opportunity for psychologists to study and treat people with dual personalities.
3. Love Triangle - There is a disruptive innovation opportunity for dating apps to explore the concept of love triangles for individuals who are open to non-monogamous relationships.
Industry Implications
1. Fashion - Vintage-inspired clothing retailers could capitalize on the trend by producing clothing lines that cater to the 1950s fashion style with a modern twist.
2. Psychology - Psychologists could explore the idea of dual personalities in individuals to develop new treatment strategies to help people with the condition.
3. Dating - Dating apps could target users who are open to non-monogamous relationships by introducing the concept of a love triangle in their matchmaking algorithms.