The Vogue China May 2012 editorial tells the story of two people "in search of lost time," a statement that was translated from its French title, "A La Recherche Du Temps Perdu." Following two troubled lovers, the photo shoot has a chill in the air that is accentuated by the fashion's monochromatic palette and shimmering details.
Lensed by fashion photographer Sharif Hamza, the Vogue China May 2012 editorial stars model Lui Wen. The Chinese beauty was expertly and elegantly styled by Melanie Huynh. Huynh strictly showcases pieces from Giorgio Armani's collection on both of the models. Wen's sophisticated look was perfected by lush waves by hairstylist Rudi Lewis and a flawless face by makeup artist Yadim.
Troubled Lovers Captures
The Vogue China May 2012 Shoot is in Search of Lost Time
Trend Themes
1. Monochromatic Fashion - There is an emerging trend in the fashion industry towards monochromatic palettes and shimmering details.
2. Chinese Beauty - The increasing popularity of Chinese beauty models presents a disruptive innovation opportunity for the modeling industry.
3. Lush Waves - The demand for lush waves hairstyles in the fashion industry is a potential area of disruptive innovation for hairstylists.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend towards monochromatic palettes and shimmering details in their designs.
2. Modeling - The modeling industry can explore the rising demand for Chinese beauty models and include more diversity in their roster.
3. Hairstyling - Hairstylists can innovate by focusing on creating lush waves hairstyles that are in high demand in the fashion industry.