The Vogue China July 2015 cover shoot is incredibly edgy. Full of red hot and pitch black looks, there is something futuristically rock and roll about each image and outfit. The red could easily have been chosen since it represents a lucky color in the Chinese culture. After all, such a bold combination is rarely seen in editorials -- especially during the spring and summer seasons.
That said, the Vogue China July 2015 cover shoot is softened by its gorgeous models Kendall Jenner and Kris Wu. The two dark-haired stunners were shot by photographer Mario Testino in studio against an equally bright backdrop. Fashion Gone Rogue writes, "Donning a wardrobe of exclusive red and black looks, Kendall goes from tomboy chic in baggy pants to sultry vixen in thigh-high boots."
Black and Red Editorials
The Vogue China July Cover Shoot Stars Kendall Jenner and Kris Wu
Trend Themes
1. Edgy Editorials - Opportunity for fashion brands to create bold and unconventional editorial spreads that push boundaries.
2. Futuristic Fashion - Potential for designers to incorporate futuristic elements and unconventional color combinations to create visually striking runway collections.
3. Model Diversity - Increasing demand and opportunity for diverse models in the fashion industry, breaking away from traditional beauty standards.
Industry Implications
1. Fashion Photography - Chance for photographers to experiment with unconventional lighting, backgrounds, and poses to create visually stunning editorials.
2. Fashion Design - Opportunity for fashion designers to create unique and cutting-edge collections that challenge traditional fashion norms and incorporate bold color combinations.
3. Modeling Agencies - Increasing need for modeling agencies to represent a diverse range of models to cater to the demand for inclusive and unconventional beauty standards.