Shot by Quentin Shih, Vogue China’s August 2009 issue portrays the new lifestyle in China that is affected by the modern western culture. Although the series of shoots are called "Inspired By China," the editorial observes the new Chinese generation that is consuming Coca Cola and food made by McDonald’s.
Their evidence of wearing Nike shoes, playing Lego and PlayStation while eating popcorn proves to us that the Chinese culture has been pretty much inspired by the Western world.
In these series of shoots, supermodel Du Juan is posing in pretty dresses, together with young Chinese athletes. The contrast between the simple, pure white look of the athletes and the chic, colorful outfits of Du Juan, also expresses the rising change in Chinese culture.
Culture-Inspired Fashiontography
Vogue China August 2009 Issue Offers New Take on Chinese Traditio
Trend Themes
1. Culture-inspired Fashiontography - Fashion shoots that blend traditional cultural elements with modern western culture.
2. Rising Influence of Western Culture on Chinese Youth - A shift in consumer behavior and cultural values influenced by western brands and lifestyle.
3. Contrasting Cultural Styles - Combining traditional and modern elements to create a unique visual statement.
Industry Implications
1. Fashion Industry - Incorporating cultural elements into fashion design and marketing.
2. Food and Beverage Industry - Identifying and targeting changing consumer behavior in different cultures.
3. Gaming and Entertainment Industry - Developing products that appeal to a global market with different cultural backgrounds.