The Vogele Shoes campaign shows one way to direct a person's eye to exactly where the true place of interest should lie. In this case, that would be the feet, and as an natural extension, the legs. The print ads draw the eyes to that region by contrasting it interestingly with an illustration of the rest of the body. Instead of having a full model present, or just the legs, the Vogele Shoes campaign uniquely makes this into mixed media ads.
Conceived and executed by Zurich-based ad agency Jung von Matt / Limmat, the Vogele Shoes campaign utilizes an appropriate surface as its canvas as well: A shoebox. All together, the print ads are absolutely flawless.
Boxed Model Ads
The Vogele Shoes Campaign Features Leggy Mixed Media Models
Trend Themes
1. Mixed Media Advertising - The use of mixed media in advertising campaigns creates unique and eye-catching visuals, providing opportunities for creative storytelling and engaging audiences.
2. Focus on Body Parts - Highlighting specific body parts in advertising campaigns creates visual interest and draws attention to the product or message being promoted.
3. Canvas Innovation - Transforming unconventional surfaces, such as a shoebox, into advertising canvases provides an opportunity for brands to showcase their creativity and stand out from traditional methods.
Industry Implications
1. Advertising - The advertising industry can leverage mixed media techniques to create impactful and memorable campaigns that capture audience attention and generate brand recognition.
2. Fashion - Fashion brands can employ the technique of focusing on specific body parts to highlight their products and create visually compelling campaigns.
3. Packaging - The packaging industry can explore innovative ways to transform ordinary packaging materials, like shoeboxes, into interactive and visually appealing canvases for brand communication.