Designed as "an exercise in civilized living," VK Nagrani offers menswear for upstanding gentlemen. The menswear store's founder Vivek Nagrani feels socks are the distinguishing feature that elevate a gentleman from the average joes, and this philosophy is one that carries over to the apparel and accessories store. Shoppers are welcome by appointment-only, which further separates the men's store from the herd.
For the '72-Hour Man' who considers himself a global citizen, VK Nagrani is a menswear brand that focuses specifically on underwear, like Vivek's previous sock-centered venture Ovdafut. With cheeky names like Wang, Woody and Shaft, the underwear is made from high quality materials including prima cotton and vegetable dye. Other stock items extend to Tattoo Scarves and more socks.
Elitist Menswear Retail
VK Nagrani Shoppers Require an Appointment to Visit the Men's Store
Trend Themes
1. Appointment-only Retail - The trend of appointment-only retail creates a sense of exclusivity and personalized shopping experiences.
2. Focus on Distinguishing Features - Brands like VK Nagrani are capitalizing on the trend of emphasizing unique and distinguishing features, such as socks, to differentiate themselves in the market.
3. Cheeky and Playful Underwear Brands - Menswear brands like VK Nagrani are creating disruptive innovation opportunities by offering cheeky and playful underwear collections, appealing to a niche market.
Industry Implications
1. Menswear Retail - The menswear retail industry can explore appointment-only models and highlight distinctive features to create a unique shopping experience.
2. Apparel and Accessories - The apparel and accessories industry has the opportunity to incorporate cheeky and playful elements, like unique underwear collections, to attract customers.
3. Luxury Fashion - Luxury fashion brands can adopt appointment-only retail strategies to create an aura of exclusivity and offer personalized shopping experiences to their high-end clientele.